The #1 Lesson I Learned About Entrepreneurship as a Millennial Wife and Mom
I’ve been noticing something lately. So many of the women I started out with back in 2019 and 2020 are either shutting down their businesses or starting over. And honestly, I’m also somewhere in between tearing down what I’ve built and starting over from scratch.
Which is what this whole Substack account is even about and why I started it in the first place.
But the more I think about, the more I realize that everything in our life–our businesses, our families, even our identities—is built on some kind of foundation.
The question is: what kind?
The Bible puts it plainly:
“Therefore, everyone who hears these words of mine and acts on them will be like a wise man who built his house on the rock. The rain fell, the rivers rose, and the winds blew and pounded that house. Yet it didn’t collapse, because its foundation was on the rock. But everyone who hears these words of mine and doesn’t act on them will be like a foolish man who built his house on the sand. The rain fell, the rivers rose, the winds blew and pounded that house, and it collapsed—it collapsed with a great crash.” (Matthew 7:24–27)
When I look back at the way I built my business, I realize I was building on sand. Not because I didn’t love the work or the women I served because I definitely do/did. But because I was building apart from God.
Not on purpose, but still the outcome is the same IMO.
I followed coaches, gurus, and “proven” strategies. I tried to invest my way into success. And while some of those things worked for a season, it wasn’t sustainable. Why? Because none of it was rooted in purpose. None of it was aligned with God’s vision for me.
Here’s what I’m learning: building on the rock means building with purpose. It means knowing why you’re building, what your mission is, and how every step connects back to that mission and vision.
Putting Things Back in Order
The biggest revelation I’ve had while building my life on purpose is the importance of order.
1 Corinthians 14:40 says:
But everything is to be done decently and in order.
And I will be first to admit that I have not always prioritized myself, my family, and my business in the right order, which I think is another example of me not building my business on the rock.
But, here’s the shift I’m making now:
Leading myself. Carving out time with God. Journaling. Moving my body. Pouring into myself instead of putting myself last on my own list.
Leading in my home. Making sure my husband, my child, and my household get my attention and care before I log into my computer and begin working.
Leading in my work. Showing up in excellence, but refusing to get stuck on the hamster wheel of endless content, comparison, and grind culture.
This order has been life-giving. It’s made space for me to actually see where God’s hand is leading me instead of being consumed by hustle or being overwhelmed by the endless cycle of trends and algorithms to beat.
Tearing Down to Rebuild
I won’t sugarcoat it—this season has been hard. It’s meant unlearning toxic grind culture, reprioritizing, and tearing down business models that looked “successful” on the outside but were draining me on the inside.
But even in the tearing down, I can see God refining something in me. He’s rebuilding me and my work for a purpose bigger than myself.
And here’s what I know now: when you build on the Rock and when you keep the right things in the right order, you’re less likely to burn out, less likely to resent your work, and less likely to feel like you’re carrying it all on your own strength.
Instead, you draw on His strength. His purpose. His vision.
What’s Next
One of the things God has reminded me of is that I love to teach and to train. But I don’t only want to teach about marketing or automations anymore. I want to step back and focus on the whole woman, helping her build her life and business in alignment with God’s purpose.
Because the truth is, it’s hard for us as women to be who God has called us to be—in our families, our communities, and in our own lives—when we’re caught up in consumerism, grind culture, and “girl boss” hustle.
So, I’m starting with a new workshop called Powered by Purpose. In it, we’ll explore your God-given purpose and how to transform that into an actionable mission and vision statement for your business that you can actually use as a firm foundation for your business.
Because at the end of the day, it’s not about building faster, louder, or bigger. It’s about building on the Rock.
And that’s the journey I’m on now. I hope you’ll join me: